About Ariadne - Overview

Entrepreneurs Backing Entrepreneurs

Led by one of Europe's entrepreneurial champions, Ariadne has pioneered a new model for the financing of entrepreneurship - entrepreneurs backing entrepreneurs.

Julie Meyer founded Ariadne in 2000, with the backing of 60 founding investors, amongst whom are the founders of some of the most successful internet and technology companies in recent history. Including the entrepreneurs behind WorldPay, Hotmail, Betfair, SES Astra and many more, these investors are committed to helping the next generation of entrepreneurs build world-leading companies out of Europe.

Ariadne works with game-changers and companies at the heart of new ecosystems. We have advised Barclays, British Telecom, CarPhone Warehouse, CISCO, EMAP, IBM, Monitise, Orange, Paddy Power PLC, Sage Group PLC, Skype, Zopa Limited.


Ariadne is market-driven. Whether providing advisory services to a corporate client or working with a start-up, we place more significance on the likelihood of consumers or enterprises adopting innovation than on the beauty of the technology itself.

We work with companies that we believe have the potential to reshape the market in which they operate or indeed to create an entirely new market.

We are fundamentally focused on people, engaging with businesses only where the founder and management are world-class. We believe that the founding entrepreneur is best placed to bring his vision to market and is the principal driver of value in the enterprise.

That Ariadne communicates this strongly in the market continues to attract leading entrepreneurs to our doors.