Private Companies


Current portfolio:

Teads - Pierre Chappaz

Ebuzzing & Teads is a global technology group which specializes in creating innovative video advertising inventory at scale and automates transactions between buyers and sellers. With presence in North America, Latam, Europe and Asia, the company distributes video advertising for the world’s leading brands, including: Heineken, Acer, LG, Samsung, Evian, Adidas, The Economist, FT, Forbes, Le Mond. Teads is the industry’s most advanced video SSP (Supply Side Platform), allowing premium publishers to create extensive video advertising inventory, monetize their sites using instream and outstream advertising and optimize revenues and placement fill-rates.


Bloomy Days - Franziska von Hardenberg

Bloomy Days is a subscription-based fresh cut flower delivery service with headquarters in Germany. Bloomy Days currently delivers approximately 900 packages of fresh flower bouquets every week to businesses and private individuals. Customers can select the frequency of the delivery (e.g. weekly, bi-monthly, monthly), where Bloomy Days guarantees that flowers are no more than 7 days old. The company hand crops and prepares ready to use bouquets of flowers which are carefully selected from the market. Bloomy Days subscription model allows the company to avoid any inventory costs, ensuring strong cash flow and low capital requirements.


Playrcart - Glen Dormieux

Playrcart’s solution allows users to browse and watch video content (e.g. film trailers) and then buy related products (e.g. cinema tickets) in the player in real time with no 3rd party site redirection. Playrcart acts as an enabler, creating a new eco¬system to market, promote and retail products using web based video. Currently the company is targeting the film vertical with plans to move into gaming, fashion, and live events. The company has managed to secure premium content from numerous film studios.



Quill - Ed Bussey

Quill provides brands with digital content on any topic, in any language, leveraging hundreds of Quill copy writers, editors, video producers and photographers. Quill’s ‘content as a service’ / ‘content in the cloud’ enables brands to receive content at speed, 4-5 hours from request, which is unique content - driving SEO further. Quill have built a content management system which enables them to manage the workflow; creation of a robust brief, reviewing, creation of digital content and pushing content direct to brand site using APIs. Quill provides content strategy and planning, editorial content, social posts, video, curated news, content microsites, guest posting, content syndication.


The fund invested £500k.
Ariadne sits on the board of Quill

Taggstar - Marjorie Leonidas

Taggstar designs and creates intelligent Software As A Service (SaaS) ‘guided selling’ solutions to improve consumer online experience and accelerate product-buying decisions. The software achieves this by overlaying dynamic information on product webpages, displaying stocks available, last purchased time and special pop-ups for fast selling “on fire” products, so as to create a sense of urgency and engagement with the customer that delivers a superior shopping conversion.

Now raising on Funding Tree


SoundOut - David Courtier-Dutton

SoundOut is a web based music technology and data company using crowdsourcing and the wisdom of crowds to predict the market potential and demographic resonance of new music. Its main products are reports to radio stations allowing them to tailor programming to their sponsor’s targets. SoundOut has successfully replicated its model in the Fashion industry also using crowdsourcing and big data analytics to provide retailers with rapid insight into the appeal, demand and pricing of new ranges prior to bulk orders being placed. First customers include New Look and Dorothy Perkins (Arcadia).


Ariadne secured investment for SoundOut in 2009, 2010 and 2011 from private investors.

Ariadne secured a Non-Executive Director for SoundOut in 2009.

Money Dashboard - Gavin Littlejohn

Money Dashboard is a free online personal financial management service. It provides users with the ability to view all of their online financial accounts in one place and is powered by Yodlee, an account aggregation service used by many of the world’s leading banks and financial institutions.

Money Dashboard is starting to monetise its data with a service for Asset Fund managers: based on individual payment transaction anonymously aggregated, Money Dashboard can predict an inflexion in quoted company revenues months before public earnings report.


Ariadne secured investment for Money Dashboard from a private investor in 2010.

Made TV - Jamie Conway

Made TV is the largest holder of local TV licenses in the UK, covering more than 11 million people across 5 stations: Bristol, Cardiff, Leeds, Teesside and Tyne & Wear. Made TV aims to become the premier source of all local information, entertainment and events across the whole of the UK connecting businesses and consumers in a way that is lacking in the UK market. Made TV will be carried with prominent EPG (Electronic Programme Guide) positions on all major platforms including Channel 8 on Freeview and Channel 117 on Sky.

In Summer 2014, Made TV secured £3.5m in funding.



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Strateq Health

Strateq Health has developed and markets an innovative Hospital Information Solution called 37 Degrees. The platform technology is cloud-based and delivers comprehensive clinical and financial functionality, at a highly affordable "Total Value of Ownership". The markets served are global.

The Longest Stay - Sherry Roberts

The Longest Stay is an interactive online Interiors Design Magazine and shop where discerning interiors enthusiasts can buy from our curated collection of designer furniture, unique Home Accessories and Luxury Gifts that we have cherry picked from Top Designers across the globe. Our products are available to click & buy direct from our stunning editorial pages and delivered direct to your home.


EnterpriseJungle is a knowledge management and capabilities engine designed to deliver personalized content to employees across the enterprise. Enabling the workforce to find content, knowledge, experts, opportunities, people and groups based on what they are working on, integrating into any internal or external dataset.

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Ariadne Capital has always looked to establish deep and long-term partnerships with its clients, and is proud to be shareholders in the following companies.

Current portfolio:

Orson & Co

Creators of a beautifully crafted interface that re-designs storytelling and engages users through interactive media and social connectivity. The power of an “app” but that is simple and cost-effective to produce.


LimeandTonic - Stefan Cordiner

Lime & Tonic is a business that used the model of Ecosystem Economics™ in order to disrupt the retail and leisure market. Lime & Tonic provides affluent consumers with access to unique social activities and dining experiences in the world’s most dynamic cities, in the form of a social agenda.
It is an online “social concierge” system that fills users' (limited) free time with memorable dining experiences & unique activities. Lime & Tonic is increasingly becoming a dominant player in the £200bn activity (“things to do”) segment by cutting out the noise, and providing affluent users with vetted recommendations for their social agendas each week.

Medikidz - Dr Kim Chilman-Blair

Medikidz mission is to improve the quality of life of young patients through education, by becoming a trusted global brand for children’s health. Medikidz are building a multimedia health education system for children


Ariadne provides strategic and business development support to Medikidz
Ariadne’s CEO, Julie Meyer, joined the board in 2012

Oxygen Finance - Mark Hoffman

Oxygen Finance is an enabler for corporate and public sector organisations, unlocking income from their spend and transforming procurement and accounts payable functions into revenue generators. Oxygen Finance’s solution offers a service to manage the business to business payments network on an industrial scale, underpinned by non-intrusive technology


Ariadne secured investment for Oxygen Finance in 2013 is a digital platform that specialises in streaming electronic music festivals, clubs and event, live and on-demand. It is the leading video distributor in the industry with an end-to-end proprietary system incorporating track, ticket and merchandise sales.


Lean Forward

The latest venture of Ashley Faull, co-founder of Sit-up TV, Lean Forward will bring an exciting new concept in video-led gaming to a broader market.


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BTQ was the UK’s fastest growing comparison site, which fought for lower prices and better rates for consumers to receive cheaper quotes. Founded in 2005, operated by searching the UK to find, compare and introduce customers to the cheapest financial services and products. received around 2.5 million unique visitors per month in June 2008 and was acquired by Google in March 2011 for £37.7 million.


Monitise - Alastair Lukies

Monitise provide the technology and expertise to enable financial institutions and other service providers to offer mobile banking and payments services to their customers in both developed and developing territories


Ariadne advised Monitise on business development from 2004 to 2012
Ariadne also supported Monitise on capital raising during this period, from its private investor network


Norwood Systems was founded in 2011 to develop and supply the best possible global mobility and roaming solutions for mid-size to large organisations. The company’s current cloud services offering, CORONA (COrporate ROaming Network Access), delivers the world’s most advanced international roaming solution leveraging non-cellular networks. CORONA integrates mobile devices securely and seamlessly with the organisation’s existing voice assets – the PBXs and voice WAN links that make up its private voice cloud – no matter where they are. Norwood Systems is working with a number of global partners, committed to participating in Norwood Systems’ rollout of the CORONA service platform.

Switchless - Marcus Swanepoel

Switchless develops enterprise Bitcoin software for leading global banks, private wealth managers and brokerage firms, making it easy for them to bring Bitcoin to their customers. The team is highly experienced in the design and implementation of financial software and crypto-currency platforms.


Crypto-currencies like Bitcoin are rapidly changing the financial landscape, and the BitX team is at the forefront of this global revolution. BitX is building the world’s largest crypto-currency distribution platform, bringing Bitcoin to all the corners of the earth. BitX is present in Indonesia, Malaysia, the Philippines, South Africa, Namibia, Kenya and Nigeria. BitX provides wallets for people to securely store their Bitcoin, exchanges for people to buy and sell Bitcoin, and merchant integration so that businesses can accept Bitcoin.

In July 2014, Switchless/BitX completed a seed funding round of £500k.

Other investors include Barry Silbert’s New York-based Bitcoin Opportunity Corp (BOC) and Palo Alto-based financial innovation investor, Carol Realini.

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  • Multi-award winning service that is creating the world's most effective local advertising network
    • enables businesses to connect locally with customers
    • built around the world's only local voucher search application
  • Addresses a market need in local advertising by providing performance-based, transaction-oriented consumer advertising
  • Enables ROI-based advertising which delivers local businesses a means to increase footfall and yield management while giving consumers an easy way to save money and shop local
  • Continues to expand its broad distribution network for its vouchers
    • Partnership deals in place with Google Local, Ask Jeeves, Northern & Shell, The Independent, The Telegraph and others
    • Strategic partnership with largest provider of paper voucher services for mobile enablement
  • Enables mobile-format web micro-sites for global brands with focus on local store contact, offer and location data
  • Web-based platform, white label solution, iPhone app
Founder and CEO – Brad Liebmann
USP: Seamless integration of localised web content for on-the-go mobile interaction