Private Companies

Portfolio

Current portfolio:

 

Quill - Ed Bussey

Quill provides brands with digital content on any topic, in any language, leveraging hundreds of Quill copy writers, editors, video producers and photographers. Quill’s ‘content as a service’ / ‘content in the cloud’ enables brands to receive content at speed, 4-5 hours from request, which is unique content - driving SEO further. Quill have built a content management system which enables them to manage the workflow; creation of a robust brief, reviewing, creation of digital content and pushing content direct to brand site using APIs. Quill provides content strategy and planning, editorial content, social posts, video, curated news, content microsites, guest posting, content syndication.

 

The Ariadne Fund was the lead investor for Quill in 2013
The fund invested £500k.
Ariadne sits on the board of Quill


Taggstar - Andrew Lucas

Taggstar designs and creates intelligent Software As A Service (SaaS) ‘guided selling’ solutions to improve consumer online experience and accelerate product-buying decisions. The software achieves this by overlaying dynamic information on product webpages, displaying stocks available, last purchased time and special pop-ups for fast selling “on fire” products, so as to create a sense of urgency and engagement with the customer that delivers a superior shopping conversion.

 

The Ariadne Fund has invested a total of £280k.

Switchless - Marcus Swanepoel

Switchless develops enterprise Bitcoin software for leading global banks, private wealth managers and brokerage firms, making it easy for them to bring Bitcoin to their customers. The team is highly experienced in the design and implementation of financial software and crypto-currency platforms.

Bitx

Crypto-currencies like Bitcoin are rapidly changing the financial landscape, and the BitX team is at the forefront of this global revolution. BitX is building the world’s largest crypto-currency distribution platform, bringing Bitcoin to all the corners of the earth. BitX is present in Indonesia, Malaysia, the Philippines, South Africa, Namibia, Kenya and Nigeria. BitX provides wallets for people to securely store their Bitcoin, exchanges for people to buy and sell Bitcoin, and merchant integration so that businesses can accept Bitcoin.

In July 2014, Switchless/BitX completed a seed funding round of £500k.


The Ariadne Fund was the lead investor and invested £250k. Other investors include Barry Silbert’s New York-based Bitcoin Opportunity Corp (BOC) and Palo Alto-based financial innovation investor, Carol Realini.

SoundOut - David Courtier-Dutton

SoundOut is a web based music technology and data company using crowdsourcing and the wisdom of crowds to predict the market potential and demographic resonance of new music. Its main products are reports to radio stations allowing them to tailor programming to their sponsor’s targets. SoundOut has successfully replicated its model in the Fashion industry also using crowdsourcing and big data analytics to provide retailers with rapid insight into the appeal, demand and pricing of new ranges prior to bulk orders being placed. First customers include New Look and Dorothy Perkins (Arcadia).

 

Ariadne secured investment for SoundOut in 2009, 2010 and 2011 from private investors.

Ariadne secured a Non-Executive Director for SoundOut in 2009.

The Ariadne Fund has invested £50k in 2014.

Money Dashboard - Gavin Littlejohn

Money Dashboard is a free online personal financial management service. It provides users with the ability to view all of their online financial accounts in one place and is powered by Yodlee, an account aggregation service used by many of the world’s leading banks and financial institutions.

Money Dashboard is starting to monetise its data with a service for Asset Fund managers: based on individual payment transaction anonymously aggregated, Money Dashboard can predict an inflexion in quoted company revenues months before public earnings report.

 

Ariadne secured investment for Money Dashboard from a private investor in 2010.

The Ariadne Fund has invested £150k in 2014.

Made TV - Jamie Conway

Made TV is the largest holder of local TV licenses in the UK, covering more than 11 million people across 5 stations: Bristol, Cardiff, Leeds, Teesside and Tyne & Wear. Made TV aims to become the premier source of all local information, entertainment and events across the whole of the UK connecting businesses and consumers in a way that is lacking in the UK market. Made TV will be carried with prominent EPG (Electronic Programme Guide) positions on all major platforms including Channel 8 on Freeview and Channel 117 on Sky.

In Summer 2014, Made TV secured £3.5m in funding.

 

The Ariadne Fund has invested £250k.

 

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Clients


Agility Global

Agility has developed a premium electric urban sports motorcycle range called Saietta, leveraging its innovative technological platform which has significant potential for commercial licensing, both within automotive and with non-vehicle industrial applications.


Alva - Alberto Lopez-Valenzuela

Alva provides reputation business intelligence to help companies understand which reputational issues present the greatest risks or opportunities across different stakeholders. The company has developed a sophisticated tracking and content analysis technology to synthesise perception data from millions of global 2,000 companies.


DXI

DXI provides cloud based communication solutions to enterprises worldwide. The company has a strong focus on technology excellence. Its founders have long-established experience in IT infrastructure, network, software and voice systems.
We aim to become recognised as a leading technology solution supplier in the ever-changing relationship between enterprises and customers by providing flexible, interactive solutions to enable cost effective communications through their preferred media channel.


Midpoint

Midpoint is a Peer2Peer FX exchange platform offering users exchange rates at the midpoint of the interbank buy/sell rates, focusing on the corporate, SME and HNWI markets. Clients exchanging £50,000 into US dollars could typically realize savings of £1,000 per transaction. The Company holds a US patent on its multi-party, multi-currency matching computerized business method.


Norwood

Norwood Systems was founded in 2011 to develop and supply the best possible global mobility and roaming solutions for mid-size to large organisations. The company’s current cloud services offering, CORONA (COrporate ROaming Network Access), delivers the world’s most advanced international roaming solution leveraging non-cellular networks. CORONA integrates mobile devices securely and seamlessly with the organisation’s existing voice assets – the PBXs and voice WAN links that make up its private voice cloud – no matter where they are. Norwood Systems is working with a number of global partners, committed to participating in Norwood Systems’ rollout of the CORONA service platform.


Apptivation - Mark Kanji

Apptivation is a rapidly growing full service & award winning mobile agency, creating sector-specific mobile solutions for the banking and retail sector. The company has just launched the highest-rated UK mobile banking app for Lloyds and currently occupy 6 of the top 20 FinTech apps on the iTunes app store.

 



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Fund Zero

Ariadne Capital has always looked to establish deep and long-term partnerships with its clients, and is proud to be shareholders in the following companies, through our Fund Zero.

Current Fund Zero portfolio:

Orson & Co

Creators of a beautifully crafted interface that re-designs storytelling and engages users through interactive media and social connectivity. The power of an “app” but that is simple and cost-effective to produce.

 


LimeandTonic - Stefan Cordiner

Lime & Tonic is a business that used the model of Ecosystem Economics™ in order to disrupt the retail and leisure market. Lime & Tonic provides affluent consumers with access to unique social activities and dining experiences in the world’s most dynamic cities, in the form of a social agenda.
It is an online “social concierge” system that fills users' (limited) free time with memorable dining experiences & unique activities. Lime & Tonic is increasingly becoming a dominant player in the £200bn activity (“things to do”) segment by cutting out the noise, and providing affluent users with vetted recommendations for their social agendas each week.



Medikidz - Dr Kim Chilman-Blair

Medikidz mission is to improve the quality of life of young patients through education, by becoming a trusted global brand for children’s health. Medikidz are building a multimedia health education system for children

 

Ariadne provides strategic and business development support to Medikidz
Ariadne’s CEO, Julie Meyer, joined the board in 2012

Oxygen Finance - Mark Hoffman

Oxygen Finance is an enabler for corporate and public sector organisations, unlocking income from their spend and transforming procurement and accounts payable functions into revenue generators. Oxygen Finance’s solution offers a service to manage the business to business payments network on an industrial scale, underpinned by non-intrusive technology

 

Ariadne secured investment for Oxygen Finance in 2013

Be-at.tv

Be-at.tv is a digital platform that specialises in streaming electronic music festivals, clubs and event, live and on-demand. It is the leading video distributor in the industry with an end-to-end proprietary system incorporating track, ticket and merchandise sales.

 

Lean Forward

The latest venture of Ashley Faull, co-founder of Sit-up TV, Lean Forward will bring an exciting new concept in video-led gaming to a broader market.

 

Hatched - Adam Day

Hatched.co.uk is an online estate agency which is disrupting the traditional estate agency market by using innovative technology and the web to market properties across the UK. The Company has developed a bespoke back-end database which runs and automates the day-to-day operations of the business. This software efficiently manages meetings, handles offers as well as any other stage of the sales and letting processes.

 

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Exits

BeatthatQuote

BTQ was the UK’s fastest growing comparison site, which fought for lower prices and better rates for consumers to receive cheaper quotes. Founded in 2005, BeatThatQuote.com operated by searching the UK to find, compare and introduce customers to the cheapest financial services and products.
BeatThatQuote.com received around 2.5 million unique visitors per month in June 2008 and was acquired by Google in March 2011 for £37.7 million.

 

Monitise - Alastair Lukies

Monitise provide the technology and expertise to enable financial institutions and other service providers to offer mobile banking and payments services to their customers in both developed and developing territories

 

Ariadne advised Monitise on business development from 2004 to 2012
Ariadne also supported Monitise on capital raising during this period, from its private investor network

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GEO CAST

  • Multi-award winning service that is creating the world's most effective local advertising network
    • enables businesses to connect locally with customers
    • built around the world's only local voucher search application
  • Addresses a market need in local advertising by providing performance-based, transaction-oriented consumer advertising
  • Enables ROI-based advertising which delivers local businesses a means to increase footfall and yield management while giving consumers an easy way to save money and shop local
  • Continues to expand its broad distribution network for its vouchers
    • Partnership deals in place with Google Local, Ask Jeeves, Northern & Shell, The Independent, The Telegraph and others
    • Strategic partnership with largest provider of paper voucher services for mobile enablement
  • Enables mobile-format web micro-sites for global brands with focus on local store contact, offer and location data
  • Web-based platform, white label solution, iPhone app
Founder and CEO – Brad Liebmann
USP: Seamless integration of localised web content for on-the-go mobile interaction
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