Ariadne Capital - A natural business partner.
Ariadne Capital is made up of a diverse team of successful entrepreneurs and corporate executives who bring with them extensive expertise in building, shaping and growing companies. A partnership with Ariadne provides our clients and portfolio companies access to this expertise. Since our first engagements, we have successfully built customer pipelines, developed 'Go-To-Market' strategies, opened channels and secured customers and strategic partnerships for our portfolio companies. We aim to be a revenue centre to our clients.
Examples of specific activities we have been engaged for include:
UK and/or EMEA Strategic Launch Partner:
We have been selected as a strategic launch partner by a number of companies wishing to enter the UK and/or European markets. As the launch advisor, we have helped scope, plan and execute our clients' launch efficiently with all aspects of the new business taken into account including legal and corporate structure, cultural idiosyncrasies and managing the marketing and press relations.
Business Development and Lead Generation:
Growing one's business rapidly is very often about securing the right partnerships and building on synergies - the key to which lies in the ability to identify strategic partnership opportunities and make the right introductions, quickly. Ariadne can fast-track an otherwise lengthy process of getting to the right decision makers and eliminating barriers to getting deals done. We help to build the business case, sell it in and close the deal.
Defining Value Proposition and Go-To Market Strategy:
Market dynamics are constantly changing so to grow one's market position and leverage the opportunities available, a well-defined value proposition and 'Go-To-Market' strategy are essential. Ariadne has helped both established companies and start-ups identify their market space, define their value proposition and communicate their 'Go-To Market' strategy.
Operational Support:
Clearly building a new company poses a set of unique challenges to the entrepreneurial team. As a company grows, the operational challenges also grow. Through the experience in Ariadne's team of building our own companies, working in corporate environments and advising our clients, we are best positioned to assist with increasing operational efficiencies, identifying hurdles and finding solutions. We have proven expertise in Marketing, PR, Sales, Business Development, Technology and Finance. Our "In-Residence" executives are loaned to our portfolio companies for periods, and occasionally, go to work full-time for them.
